Up Arrow Agency Cold Email Case Study Breakdown

This is the exact same method we used to take:

Before:

They relied primarily on referrals and door-knocking to get commercial jobs.
Commercial deals were not predictable, and there wasn’t a scalable strategy for getting commercial jobs.

After:

They sent an estimate of $20k+ within 26 days of partnering with us.
They generated around 13 commercial leads within 4 weeks.

Figure 1: Screenshot of an email campaign we ran for Apex.

Figure 2: An email response we got for a cleaning company from a commercial property owner asking for a cleaning quote.

We used the exact same system for another pressure-washing company to fix their commercial lead flow:

Before: They had a strong residential lead flow, but their commercial leads were inconsistent and unpredictable.

After: In just 1.5 weeks, they sent a $4k estimate and added $7k in potential commercial revenue to the pipeline after running the campaign.

Figure 3: So, we ran 4 different email campaigns for a commercial cleaning company, and they ended up getting 61 replies in total. Out of those, 8 were high-quality commercial leads that actually asked for a cleaning proposal.

Figure 4: Below is a screenshot of an email response we got from a commercial property owner asking for a power washing proposal. They have multiple commercial buildings.

Figure 5: This is another email response we got from a commercial property director asking for cleaning proposals. They have multiple commercial buildings.

Figure 6: This is a screenshot of one of our clients sharing an update on the commercial leads we sent them. It’s a small deal, but this was within the first week of onboarding this client.

Figure 7: This is a screenshot of an email campaign ran for a commercial cleaning company targeting resorts and hotels. 16 leads replied, and we generated 2 high value commercial leads.

Figure 8: This screenshot shows an email reply from a gym owner asking for cleaning quote.

Figure 9: This lead is a general manager of a hotel asking for a proposal to clean their parking lot.

Figure 10: This is an email from one of our clients, he is appreciating a commercial lead we forwarded to them.

Figure 11: This is the proof of the commercial leads we forwarded to a client in a month. We delivered a total of 14 commercial leads within 30 days.

Figure 12: This is a commercial lead from NYC asking about past cleaning jobs our client has done for businesses similar to theirs.

Figure 13: A gym owner asking to come and meet them to send the cleaning proposal.

Figure 14: This is another property manager asking about cleaning projects and results.

Figure 15: This is an email reply from a commercial lead directly asking for a quote.

Figure 16: This shows the commercial leads we forwarded to another client in just a month—12 commercial leads delivered in 27 days.

Figure 17: This is an email reply from a school looking to have a conversation about cleaning their buildings.

Figure 18: This is an email from a commercial lead asking for a quote to power wash.

Figure 19: This is another school lead asking for quotes on window and deep cleaning.

Figure 20: This is another commercial lead asking to come for an inspection to power wash their property.

So if you are…

An owner of a commercial cleaning company or pressure washing business and you’re looking to add more recurring commercial jobs but you’re not 100% sure how then stick around.
If you’re sick of getting scammed by major lead providers that distribute the same lead with tens of other cleaning companies, then stick around.
If you’re fed up with wasting time on leads that turn out to be one-time residential jobs instead of long-term commercial jobs, then stick around.
If you’ve been burned by paid ads agencies that promised results but delivered excuses, then stick around.
If you’re sick of competing with cleaning companies that undercut your prices, then stick around.
If you’ve ever felt overwhelmed by trying to grow your company while still doing the day-to-day work, then stick around.
If you’ve been wondering how other commercial cleaning companies keep landing the big commercial jobs you want, then stick around.

If you’ve tried cold calling and felt like every “no” makes it harder to pick up the phone again, then stick around.
If you’re sick of spending hours knocking on doors, hoping to land a commercial job, but just don’t have the time to keep doing that, then stick around.
If you feel like knocking on doors isn’t the best use of your time as a business owner, then stick around.
If you’re with me on this: print ads, TV ads, and radio ads are dead in 2025 and won’t get you commercial deals, then stick around.
If you’re already getting residential jobs without a problem but feel like landing commercial accounts is a whole different game, stick around.
If you agree that those “well-known” lead providers sharing the same lead with your competitors are basically scamming you, then stick around.

Here's the truth…

You can add another 55 recurring commercial accounts in the next 12 months using hyper-personalized cold emails.

But you spend most of your time, budget, and effort on major lead-distributing platforms like Angi, Thumbtack, Nextdoor, Bark, Highpages, etc,. or running paid Google and Facebook Ads, or cold calling.

However, most of the decision-makers in the commercial companies you want to work with are not really price shopping in major lead distributing platforms like Angi, Thumbtack, or Nextdoor because they’re too busy doing all of that.

They’re hard to reach with cold calls since there’s usually a gatekeeper or an office manager at the front desk.

They’re not even seeing your Facebook posts, social media updates, or ads because they don’t have time to scroll through social media as low-quality leads do.

In this video, I’m going to show you the one and only efficient way to reach the decision-makers who are not price shoppers and get the long-term cleaning jobs that none of your competitors has access to.

If you don’t know me…

Figure 21: A photo of Usama (that’s me) and Shamil (my business partner).

I don't mean to brag but…

We’ve generated over ~$2.5M sales pipeline value in less than 11 months of running cold email campaigns for all our clients combined.

We have booked over 250+ high-quality B2B appointments and ~1.3k business opportunities in less than 12 months.

Figure 22: A screenshot of the Instantly.ai dashboard, the email-sending software we use.

Shamil has a degree in Multimedia and Communications.

After graduating, he became a full-time brand designer.

He handled the branding for two massive businesses, each generating $100M and $495M in yearly revenue.

I’m Usama and back in 2018, I started my journey in the tech space.

I chose to learn everything on my own. I was curious and spent hours researching online.

I started by exploring cyber security space. During this time I worked with leading brands and helped them to secure their tech infrastructure from getting hacked by bad actors.

A few brands I helped during that time:

Intel – The world's leading chip manufacturer.
Clockify – The top time-tracking app.
Oppo – A major tech manufacturer in China.
Clio – A leading law firm software company.
Duda – A top website builder from Israel.
SketchDeck – A leading design and creative platform in North America.
ProWritingAid – A top creative writing app.
And many more brands...

Figure 23: A screenshot of the email response and certificate I got from Intel for reporting a major security vulnerability on one of their web platforms.

Figure 24: A screenshot of the email response I got from Clockify after reporting a critical security vulnerability in their software.

Figure 25: An email response from the Clio team after I reported the most critical security issue in their software—one that no one else had found before.

After helping a bunch of software and tech companies with cybersecurity (just the tech side of things), I somehow found myself getting hooked on marketing and human psychology.

Not sure exactly how that happened, but I started reading articles and books on the topic—pretty much the opposite of cybersecurity.

Eventually, I teamed up with Shamil, and we started Up Arrow Agency. Since then, we’ve partnered with some of the biggest companies around the world.

Figure 26: A screenshot showing the total sales opportunities and pipeline value we generated using our email-sending system.

We’ve generated over ~$2.5M pipeline value in less than 11 months of running cold email campaigns for all our clients combined.
We have booked over 250+ high-quality sales appointments and ~1.3k business opportunities in less than 12 months.

We started this email system by partnering with marketing agencies as their growth partners.

Many marketing agencies say they help clients get more business, but in reality, a lot of them struggle to get more business themselves. That’s where we stepped in.

As their growth partners, we showed them simple but powerful email strategies they were not using to sign more clients.

And instead of just giving advice, we proved it—by directly helping them generate more business.

Not to brag, but we’re pretty good at attracting leads through cold emails and closing big deals.

In fact, if you’re watching this video, there’s a good chance our team cold-emailed you, haha!

While running the email system for marketing agencies, we also started talking with a lot of cleaning and pressure-washing companies.

Almost all of them told us the same thing. They were great at getting residential jobs, but landing consistent commercial jobs was a real struggle.

So, we decided to test the same email marketing strategy to help them win more commercial jobs. We tested it for a few weeks, and the results were insanely good. Many of these companies ended up closing big deals from the leads we generated using the exact same email campaigns.

Figure 27: This is a screenshot of one of our clients sharing an update on the commercial leads we sent them. It’s a small deal, but this was within the first week of onboarding this client.

Figure 28: This is the proof of the commercial leads we forwarded to a cleaning company in a month. We delivered a total of 14 commercial leads within 30 days.

Figure 29: This is an email from our client thanking us for the high-quality commercial leads we sent them.

Figure 30: Here’s another commercial lead we got from an email campaign we ran for a commercial cleaning company.

Soo….

How we sign 55 Commercial Jobs using 5 steps without spending a dime on paid ads

Step 1: Analyze your most profitable market.

Old way: Trying to sell cleaning or pressure washing services to both residential and commercial clients without a clear focus, chasing every type of job instead of focusing on the most profitable ones.

Old result: You end up wasting a ton of time and energy on low-paying, price-shopping residential clients while still struggling to land solid commercial contracts. Since you're trying to go after every type of job, your focus is all over the place—making it even harder to lock in those high-profit, recurring commercial deals.

New way: Make a list of your most profitable, long-term commercial clients and go all-in on targeting similar businesses. Instead of chasing every job, focus fully on high-value, recurring commercial contracts that actually grow your business.

Todos:

List your top 20 most profitable, recurring commercial clients.
Group them by industry (e.g., commercial property owners, car dealerships, hospitals, churches, etc.).
Identify which industries bring in the most revenue and repeat business.
Focus your efforts on selling to these high-value industries instead of wasting time on low-paying, one-off residential jobs.

New result: Close high-value commercial deals 10x faster and put all your focus on profitable, long-term commercial clients—no more wasting time on low-paying, one-off jobs.

Key insight: The most successful commercial cleaning and pressure washing businesses know exactly who they’re targeting—and that’s why they’re growing fast. They’re not chasing every job; they’re laser-focused on the most profitable, recurring commercial clients.

If you want to grow faster, stop wasting time on small, one-off residential jobs.

When you have a clear target market, everything becomes 10x easier, more profitable, and way faster.

Step 2: List all ideal businesses within your service area

Old way: You make a list by walking down the road and writing it yourself. Or you search on Google Maps, visit their websites, and copy the email addresses from there.

Old result: It takes hours to find them manually, whether online or by walking around town.

New way: Use Apollo.io to quickly find a list of your ideal business targets. Just go to Apollo.io, select the industry, and choose the area you want to focus on.

Examples:

Ideal business target: Medical facilities,
State: NY
Ideal business target: Schools,
City: Richmond
Ideal business target: Restaurants,
City: Austin
Ideal business target: Office buildings,
State: California

Figure 31: A screenshot of Apollo.io showing how to find businesses in your service area within your target industries.

Select all the companies from the list generated by Apollo.io and export their details.

New result: In just 2 minutes, you can get a full list of all properties and businesses in your service area.

It’s 10 times more efficient in both time and cost.

Key insight: You can get details of all the commercial properties and businesses in your service area using a tool like Apollo.io. No need to spend hours manually collecting these lists anymore.

Step 3: Get the email addresses of decision-makers.

Old way: Manually visit your target business's website or LinkedIn page to find the email address of the decision-maker in charge of cleaning or facilities.

Old result: A huge waste of time and effort to manually check each website or LinkedIn page. This gets even worse as you try to target more decision-makers.

Another big challenge is getting past gatekeepers. They make it harder to connect with the actual decision-makers in a business.

It’s a lot of hard work but gives a very low return on investment (ROI) for a commercial cleaning business owner. And that time could be spent on something more valuable.

New way: Just go to Apollo.io, select your service area, and choose the job titles you want to target, like Property Manager, General Manager, Building Owner, Building Manager, or Facility Manager.

Figure 32: A screenshot of Apollo.io showing how to find decision-makers from businesses in your service area within your target industries.

New result: Get all the property managers' email addresses, phone numbers, LinkedIn URLs, and more in just 2 minutes using Apollo.io.

Key insight If you need contact details of all the commercial property managers and owners in your service area, use Apollo.io. It’s 100x faster than checking websites one by one manually.

Step 4: Send hyper-personalized emails to the decision-makers.

Old way: Manually send emails using your email app or set up a drip campaign in CRMs like GoHighLevel, ServiceMonster, or Jobber.

Your emails usually include your logo, website links, and profile links, and they tend to be long and straight to the pitch, making them feel more like sales blasts than real conversations.

Old result: Most of your contacts never even see your emails because they end up in spam instead of their inbox.

Why? Because including images like your logo and links to your website or profile in your email content before getting an initial response makes it much more likely that your email gets flagged as spam.

Since your emails aren’t even landing in their inbox, the contacts aren’t seeing them, which means they’re not opening or replying—leading to low response rates.

Manually sending emails through your default email app is slow and time-consuming. It takes too long to do at scale and makes it nearly impossible to build a consistent, efficient system for outreach.

New way: Use a cold email outreach platform like Instantly.ai or Smartlead.ai. Start by warming up your email accounts for at least 20 days before sending the actual campaign emails.

Avoid using links or images in your emails. Keep it plain text—just like you’re emailing a friend.

Don’t blast the same generic email to everyone. Personalize each email for the person you're reaching out to. If you don’t, no one will respond.

New result: Book 10x more appointments and walkthroughs by ensuring your emails land in the inbox of your target contacts. Enjoy higher response rates and better quality leads.

Key insight: The biggest reason you're not getting enough high-quality commercial leads through email outreach is that your emails aren’t landing in the primary inbox of your target contacts.

This happens because you're not properly warming up your email accounts before running email outreach. Also, using CRMs like GoHighLevel, ServiceMonster, Jobber, or any other CRMs for cold email is a bad idea—they’re not built for it.

Use cold email-specific platforms like Instantly and Smartlead, which have built-in email warmup features to help your emails reach inboxes, not spam.

Also, adding images and links in your email content before getting an initial response from a new contact increases the chances of your emails landing in their spam—meaning your target contacts never even see your emails.

Step 5: Follow up with your contacts by providing more value.

Old way: Follow up with the leads only twice and assume the lead is not interested in your cleaning services.

Old result: The lead never responds, forgets about you, and you lose the job.

New way: Follow up with the lead by offering more value and useful information.

Value means anything helpful or relevant to the lead.

If a lead hasn’t responded yet, keep following up by sending them photos and details of jobs you’ve completed. Don’t stop this process—it shows proof of your work and builds their trust in you. It also keeps you at the top of their mind.

New result: You get twice as many commercial leads as other cleaning companies. The leads begin to trust you more than your competitors and may even start referring you to other businesses.

Key insight: Not following up with leads properly means losing huge commercial jobs.

Sending follow-up emails often, with useful info, helps keep leads interested and adds more commercial jobs to your pipeline.

So as you can see all you need to do is…

1. Analyze your most profitable market.

2. List all ideal businesses within your service area.

3. Get the email addresses of decision-makers.

4. Send hyper-personalized emails.

5. Follow up with your contacts by providing more value.

And you can land 55 more commercial jobs this year without spending a penny on ads or relying only on word of mouth.

Now there are a few ways to achieve this…

Option 1 is to do it all by yourself, however:

It’s going to take you months or even years, to learn all the small steps to get the complete scalable direct email system working profitably.
You'll face a lot of technical challenges at the start.
It’ll take months to figure out the messaging that works best for your outreach.
If you don’t have time for all that, you could hire an in-house sales representative. But the costs—like hiring, training, tech, salary, commissions, payroll taxes, benefits, sick leave, and admin management—can add up to over $4k per month, plus at least 20+ hours of your time each month.
You’ll need to spend at least $3,000 to set up all the technical and software requirements—like multiple tools, data providers, and tech setups.

Or, option 2: you can apply to work with Up Arrow Agency and sign an extra 55 commercial jobs this year.

Save yourself a year of trial and error and avoid wasting $4k/month trying to figure it all out or hiring someone.

Again, this is for commercial cleaning and pressure washing company owners who want to sign more commercial jobs but are struggling to get them consistently.

Case Studies

We have used this exact system to get results for pressure washing and commercial cleaning business owners, like Aaron from Apex Sun Solutions.

Before we started the email campaign for them, they were already landing commercial jobs through Google Maps, referrals, word-of-mouth, and BNI.

But the results were limited because their growth depended on who they knew, their existing network, and the time they spent actively marketing themselves.

It wasn’t a consistent or scalable way to grow at the level they wanted.

They had tried email marketing on their own before working with us and even landed a few good commercial jobs. But the lead flow was too low, and they struggled to keep it going since they were already busy handling day-to-day business operations.

This is when we cold-emailed Aaron, proposing to run our email marketing system for his business. He was interested and wanted to see what we could do for his business.

We launched the campaigns for Apex Sun Solutions, and here’s what happened:

✅ $20K+ in commercial estimates sent within 26 days.

✅ 13 commercial leads added to their pipeline in just 4 weeks.

Figure 33: A screenshot of an email outreach campaign we ran for Apex Sun Solutions.

We’ve also helped:

Another pressure washing business we worked with landed a $4K commercial job and added another $8K to their pipeline within 1.5 weeks of running the email marketing for them.

Before that, about 70% of their leads were residential. They did get a few commercial jobs here and there through Google Maps, but it was hit or miss, and they had no idea how to scale it.

Things got even worse in the winter when commercial leads dropped even more.

That’s when we stepped in and started running cold email campaigns for them.

In just 1.5 weeks, they got 2 solid commercial leads, which added an extra $12K to their pipeline.

One of those leads was a property owner with multiple properties, and it turned into a massive deal. The first job alone was worth $4K, and within 4 months, that one lead had the potential to bring in another $12K+ in work.

We helped another commercial cleaning company:

Before working with us, this cleaning company was stuck.

They were waiting on Google Maps and word-of-mouth to bring in commercial jobs, but it was too slow and unpredictable.

To stay busy, they kept taking small residential jobs that weren’t really worth it. And when they tried reaching out to commercial clients, their efforts either got ignored or never made it to the right person.

So we ran cold email campaigns for them.

After a few weeks:

✅ 8 exclusive commercial leads landed in their inbox.

✅ Their emails actually got in front of decision-makers instead of getting lost.

✅ They stopped wasting time on low-paying residential jobs and started getting bigger commercial leads.

Rido’s Services

Before running an email campaign for them, they were already getting good residential leads through Google Ads.

However, they struggled to generate commercial leads using Google Ads and didn’t get a single commercial client from it before partnering with us.

We started running our email campaigns for them, they closed a commercial deal within a week and added 3 more commercial leads to their pipeline.

Here's what is going to happen when you work with us…

You’ll lock in an extra 5 to 9 commercial jobs each month, guaranteed.
You can finally stop spending money on paid ads for commercial leads.
You can stop worrying about commercial lead flow and start spending more time on closing the deals and working on the business.
You can stop using all the lead distribution platforms that distribute the same lead with your competitors.
You can stop relying completely on word of mouth and your network.
You don’t have to wait months like SEO. You can start seeing results in the very first week of working with us.
You will get exclusive and high-quality commercial leads that none of your competitors have access to.
You won’t need to waste time on outdated strategies like TV ads or print ads.
You’ll never have to spend hours knocking on doors, hoping to land commercial jobs.

So how does it work?

Before, if you wanted to grow your cleaning or pressure washing business, you pretty much had to take on everything—small, one-off residential jobs and commercial work—just to keep things moving.

But now, when you work with us, we focus 100% on landing high-value, recurring commercial jobs—the kind that actually grows your business long-term. No more dealing with low-paying, one-time residential jobs just to stay busy.

Figure 34: A screenshot of the commercial leads we sent to one of our commercial cleaning company partners.

Before, if you wanted to list all the ideal businesses in your service area, you had to either walk around manually to find their contact details or search on Google Maps and create a list yourself. On top of that, you’d have to deal with gatekeepers, making it almost impossible to connect directly with decision-makers.

But now, when you work with us, we build a custom list of the best businesses for you to target—based on your input and what actually works. This helps you land highly profitable, long-term clients without wasting your time on manual tasks.

Before, if you wanted the contact details of decision-makers in your target businesses, you had to go through gatekeepers, ask around, and hope they’d give you the right info.

But now, with our help, you can get the contact details of all the decision-makers in your area within your ideal target business category, connecting with them directly without dealing with gatekeepers.

Figure 35: Make a list of decision-makers in your service area within your target industries.

Before, if you wanted to write high-performing emails, you had to hire an experienced copywriter to write hyper-personalized emails (and while ChatGPT is helpful, it’s not enough to get the best results).

But now, when you work with us, our expert email copywriters use proven templates and frameworks that are already delivering great results for other commercial cleaning and pressure-washing companies.

Figure 36: A screenshot of campaign results using our proven email copywriting frameworks. We don’t write emails just to sound good—we write them to drive real results and revenue.

Before, if you wanted to follow up with commercial leads who showed interest but hadn’t closed the deal, you had to manually send emails and reminders to promote your services.

But now, when you work with us, we’ll create a follow-up system that nurtures those relationships over time. This system automatically helps close deals by providing real value instead of sending random reminders.

The next step…

So, if you’re interested in seeing how this strategy works for your business and getting a customized pricing proposal for your business, book a call with me directly from the “Get a price” button below:

\>> Get a Price

Now, keep in mind that we are only able to onboard 3 new commercial cleaning companies per month, so if you’re interested in learning more about this partnership, make sure to book your call now.

Of course, we back everything up with a guarantee. Meaning if we don't deliver on our promises, you don't pay us a dime.

So let's summarize this offer…

You get >

An extra 5 to 9 new commercial jobs every month.
You can stop relying on referrals and word of mouth.
You will get a fully automated commercial lead generation system that runs without your involvement.
Remember, we can only onboard 3 new commercial cleaning companies per month.
Everything is backed by a guarantee.

All you need to do is book a call with me by clicking on the “Get a Price” button below.

\>> Get a Price

Up Arrow Agency Case Study: How Apex Sun Solutions Sent $20,000+ Commercial Estimates in 26 Days Using Hyper-Personalized Email Marketing Campaign